Competitive Analysis & Marketing Strategy for Dells Computer Essay

Competitive Analysis & Marketing Strategy for dells Computer - Essay ExampleStudies carried out during that period indicated that Dell Company shipped slight computer units in the whole world than Hewlett-Packard (Holzner, 2005). Conversely, recently, Apple Macs are more used in colleges than Dell computers.Dell has a competitive advantage all over its rivals. The companys mission is hugely focused on its clients. Its initiatives include promoting world growth, establishing a culture of winning, increasing the experience of clients, and attaining leadership of products. When the company sells the PCs to the clients directly, it understands the take of clients and gives efficient computing answers to meet clients necessities. This perspective is advantageous to Dell because it permits the company to design effective systems for clients and at adequate costs. Moreover, the direct sales do past with middle men or retailers who add excessive cost and time. Also, Dells computers are c ustomized and targeted to the needs of the clients. The company also domiciliates projectors, network servers, work stations, and printers (Holzner, 2005).Dells position in the market place is that of convenience to the clients. Dell Company is a varied information technology provider which partners with other companies to provide a large variety of global services and products. Dell Company is committed to giving its clients well built and designed systems, and also ensuring that they are in advance(p) so as to give clients a value that is outstanding (Mueller, 2002). For over 20 years, Dell Company has been linked with developing, customizing and designing services and products that satisfy a broad range of clients including individual clients to retailing and corporate businesses. Dells philosophy to directly engage customers has turned into a business model for other corporations and organizations (Dell &Fredman, 2006).The manufacturing processes should be